Wednesday, December 11, 2019
Digital Marketing for E-commerce and Social Media- myassignmenthelp
Question: Discuss about theDigital Marketingfor E-commerce and Social Media. Answer: Haighs experiences a strong brand awareness in Australia, and has gained this through strong word of mouth promotions that came about because of its excellent products and service. They boast of a good brand recall and recognition because of a unique, favorable and strong brand image (Kohler 2013). To make sure there is continued engagement with the customers, Haighs invests in having a rich online presence to serve their primary marketing objective and also allow their customers to shop online. This method has helped Haighs in not only having a good sales increment, but also promoting the company to a wider range of clients and developing the effectiveness of their distribution methods. Social media is used by Haighs for product promotion, customer engagement, reduction in marketing costs and in a short time reach a wider group of clients (Haighschocolates.com.au 2017). With the advent of e-commerce and social media, the traditional bricks and mortar retailing came under fire. With this situation, Haighs moved to servicing its customer base through the social media channels like Facebook, Twitter and so on. With their social media solution Haighs got hold of a new seamless revenue stream that integrated with their brand platform. With rigorous customer research in place, their Facebook and Twitter pages culminated into a truly responsive user interface that brought in more attention to the brand, all the whole remaining true to their heritage. These pages acted as a steady revenue stream, which had their infrastructure and analytics in place so that there is no lack in providing Haighs with the required functionality and information to further broaden and better their services, customer experiences, reach and comprehend the revenue potential of these social media platforms. Their own website is a tease for people with a sweet-tooth (Smith 2013). Haighs first started out with Facebook, moving on to Twitter later. Facebook should be on top of the list for Haighs. Facebook has the largest number of audience, but Twitter has the younger demographic. Therefore, it comes second after Facebook. Another reason for why Facebook comes before Twitter is that for every one million Twitter followers there were 300 interactions when in case of Facebook it is 700 interactions. The key is that Facebook content has more lifespan than a Tweet, which needs multiple tweeting (Humphrey 2015). References Haighschocolates.com.au. 2017.Home page - Haigh's Chocolates. [online] Available at: https://www.haighschocolates.com.au/ [Accessed 3 Sep. 2017]. Humphrey, M. 2015.Forbes Welcome. [online] Forbes.com. Available at: https://www.forbes.com/sites/michaelhumphrey/2015/02/22/social-media-and-the-oscars-when-facebook-can-be-better-than-twitter/#16c815bb6499 [Accessed 3 Sep. 2017]. Kohler, A. 2013.A family of chocoholics. [online] Theaustralian.com.au. Available at: https://www.theaustralian.com.au/business/business-spectator/a-family-of-chocoholics/news-story/cfe060f189c7b29a4e4cbf5d571dd8d6 [Accessed 3 Sep. 2017]. Smith, P. 2013.Chocolatier Haighs considers virtual doors. [online] Financial Review. Available at: https://www.afr.com/business/retail/chocolatier-haighs-considers-virtual-doors-20130325-ji2ks [Accessed 3 Sep. 2017].